The Journey of a Game Developer who increased CLTV by 25%
Meet Ryan, Apple design award winning indie game developer from San Francisco.
Ryan was looking for a new way how to increase his customer lifetime value (CLTV) for his iOS game called Blackbox. He knew that he needs to rely on multiple monetization strategies to increase his customer lifetime value.
As a game developer, he didn’t want to have a paid game. In-app purchases (IAP) are great but you can not rely on one monetization strategy. And he knew that mobile video ads seriously degrade the gaming experience.
Ryan wished there was a way how to enhance the experience of all players (especially the high achievers - the loyal whale players) and also increase his customer lifetime value (CLTV).
Until one day his friend recommended a reward engine that “does all the job for you. You just need to collect the check.”
Meet the Monetizr - a game reward engine that enhances the experience of players by rewarding them for time and skill with real-life physical rewards like t-shirts, decals, hats, 3d figurines and more, that can be unlocked and purchases right within the game itself, thus increasing LTV as a result and enabling whale players to brag about their achievements.
Monetizr enhanced the experience of players by rewarding them with real-life physical rewards like game related stealth t-shirts and high-quality decals that could be unlocked and purchases right within the game itself.