American brand of laundry detergent manufactured and marketed by one of the world’s largest CPG companies. The highest-selling detergent brand in the world, with an estimated 14% of the global market.
As the digital ecosystem changes based on consumer privacy standards, most notably as the U.S. moves from “opt-out to opt-in”, the brand’s ability to reach consumers is adversely affected. The risks associated with the post-third-party cookie era demanded alternative channels to protect their vast programmatic investments to control frequency and targeting options.
Replace cookies and protect the brand’s programmatic investment, control frequency and targeting options. Deploy laundry care branded missions to Monetizr’s network of 500+ mobile games with the goal to reach and engage consumers, promote products and incentivize players to share email addresses.
🇺🇸 U.S. (excluding Colorado)
✅ 7.7% engaged gamers shared first-party data
✅ $2.48 CPA ~7x lower industry benchmarks
✅ $11.91 CPM ~4x lower industry benchmarks
* To ensure brand confidentiality, we have used a neutral placeholder for the laundry care brand name in this case study.
Brand appears in the main menu
Rewarded 15 second video
Reward in exchange for an email address
Email with instructions sent to player
Monetizr launched several campaigns on its in-game ad experience platform in the U.S. market. Deploying laundry care branded missions to the network of 500+ mobile games with 78M users in the U.S., and goal to reach and engage with consumers, promote products and incentivize players to share email addresses, the brand sigfnicantly improved on industry benchmarks.
✅ The campaign overachieved against all metric benchmarks.
"Ensuring an optimal user experience and building lasting relationships with consumers is a top priority for brands. And leveraging first-party data allows brands to fortify their position in the market and deliver enhanced value and communication, securing a robust foundation for future growth."
Monetizr Co-founder & CEO
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